Datta, D., & Datta, M. (2009). Marketing management (2nd ed.). Vrinda Publications.
Chicago Edition CitationDatta, Debraj, and Mahua Datta. Marketing Management. 2nd ed. Delhi: Vrinda Publications, 2009.
MLA Edition CitationDatta, Debraj, and Mahua Datta. Marketing Management. 2nd ed. Vrinda Publications, 2009.
Warning: These citations may not always be 100% accurate.