APA Edition Citation

Donovan, R., & Henley, N. (2010). Principles and practice of social marketing: An international perspective. Cambridge University Press.

Chicago Edition Citation

Donovan, Rob, and Nadine Henley. Principles and Practice of Social Marketing: An International Perspective. Cambridge: Cambridge University Press, 2010.

MLA Edition Citation

Donovan, Rob, and Nadine Henley. Principles and Practice of Social Marketing: An International Perspective. Cambridge University Press, 2010.

Warning: These citations may not always be 100% accurate.