Chunawalla, S. A., & Sethia, K. C. (2015). Foundations of advertising: Theory and practice (8th ed.). Himalaya.
Chicago Edition CitationChunawalla, S. A., and K. C. Sethia. Foundations of Advertising: Theory and Practice. 8th ed. Mumbai: Himalaya, 2015.
MLA Edition CitationChunawalla, S. A., and K. C. Sethia. Foundations of Advertising: Theory and Practice. 8th ed. Himalaya, 2015.
Warning: These citations may not always be 100% accurate.