APA Edition Citation

Mahajan, G. (2011). Total customer value management: Transforming business thinking. Response.

Chicago Edition Citation

Mahajan, Gautam. Total Customer Value Management: Transforming Business Thinking. New Delhi: Response, 2011.

MLA Edition Citation

Mahajan, Gautam. Total Customer Value Management: Transforming Business Thinking. Response, 2011.

Warning: These citations may not always be 100% accurate.