Sehgal, R. (2005). Brand extensions: Concepts and cases. ICFAI University Press.
Chicago Edition CitationSehgal, Roli. Brand Extensions: Concepts and Cases. Hyderabad: ICFAI University Press, 2005.
MLA Edition CitationSehgal, Roli. Brand Extensions: Concepts and Cases. ICFAI University Press, 2005.
Warning: These citations may not always be 100% accurate.