APA Edition Citation

Buell, V. P., & Heyel, C. (1970). Handbook of modern marketing. McGraw Hill.

Chicago Edition Citation

Buell, Victor P., and Carl Heyel. Handbook of Modern Marketing. New York: McGraw Hill, 1970.

MLA Edition Citation

Buell, Victor P., and Carl Heyel. Handbook of Modern Marketing. McGraw Hill, 1970.