Goold, M., Campbell, A., & Alexander, M. (1994). Corporate-level strategy: Creating value in the multibusiness company. John Wiley.
Chicago Edition CitationGoold, Michael, Andrew Campbell, and Marcus Alexander. Corporate-level Strategy: Creating Value in the Multibusiness Company. New York: John Wiley, 1994.
MLA Edition CitationGoold, Michael, et al. Corporate-level Strategy: Creating Value in the Multibusiness Company. John Wiley, 1994.
Warning: These citations may not always be 100% accurate.