Kumar, A., & Meenakshi, N. (2008). Marketing management. Vikas.
Chicago Edition CitationKumar, Arun, and N. Meenakshi. Marketing Management. New Delhi: Vikas, 2008.
MLA Edition CitationKumar, Arun, and N. Meenakshi. Marketing Management. Vikas, 2008.
Warning: These citations may not always be 100% accurate.