Ward, K. (2004). Marketing finance: Turning marketing strategies into shareholder value. Elsevier.
Chicago Edition CitationWard, Keith. Marketing Finance: Turning Marketing Strategies into Shareholder Value. Oxford: Elsevier, 2004.
MLA Edition CitationWard, Keith. Marketing Finance: Turning Marketing Strategies into Shareholder Value. Elsevier, 2004.
Warning: These citations may not always be 100% accurate.