APA Edition Citation

Mittal, A. (2008). Advertising and sales promotion (integrated marketing communication): Text and cases. Wisdom Publications.

Chicago Edition Citation

Mittal, Arun. Advertising and Sales Promotion (integrated Marketing Communication): Text and Cases. Delhi: Wisdom Publications, 2008.

MLA Edition Citation

Mittal, Arun. Advertising and Sales Promotion (integrated Marketing Communication): Text and Cases. Wisdom Publications, 2008.

Warning: These citations may not always be 100% accurate.