Mittal, A. (2008). Advertising and sales promotion (integrated marketing communication): Text and cases. Wisdom Publications.
Chicago Edition CitationMittal, Arun. Advertising and Sales Promotion (integrated Marketing Communication): Text and Cases. Delhi: Wisdom Publications, 2008.
Cita MLAMittal, Arun. Advertising and Sales Promotion (integrated Marketing Communication): Text and Cases. Wisdom Publications, 2008.
Atenció: Aquestes cites poden no estar 100% correctes.