Kincaid, J. W. (2003). Customer relationship management: Getting it right! Pearson.
Chicago Edition CitationKincaid, Judith W. Customer Relationship Management: Getting It Right! New Delhi: Pearson, 2003.
MLA Edition CitationKincaid, Judith W. Customer Relationship Management: Getting It Right! Pearson, 2003.
Warning: These citations may not always be 100% accurate.