Sudman, S., & Blair, E. (1998). Marketing research: A problem solving approach. McGraw Hill.
Citación estilo ChicagoSudman, Seymour, and Edward Blair. Marketing Research: A Problem Solving Approach. New York: McGraw Hill, 1998.
Cita MLASudman, Seymour, and Edward Blair. Marketing Research: A Problem Solving Approach. McGraw Hill, 1998.
Warning: These citations may not always be 100% accurate.