APA Edition Citation

Clow, K. E., & Baack, D. E. (2014). Integrated advertising, promotion, and marketing communications (6th ed.). Pearson Education.

Chicago Edition Citation

Clow, Kenneth E., and Donald E. Baack. Integrated Advertising, Promotion, and Marketing Communications. 6th ed. New Delhi: Pearson Education, 2014.

MLA Edition Citation

Clow, Kenneth E., and Donald E. Baack. Integrated Advertising, Promotion, and Marketing Communications. 6th ed. Pearson Education, 2014.