APA Edition Citation

Ramaswamy, V. S., & Namakumari, S. (2013). Marketing management: Indian context, global perspective (5th ed.). McGraw Hill.

Chicago Edition Citation

Ramaswamy, V. S., and S. Namakumari. Marketing Management: Indian Context, Global Perspective. 5th ed. New Delhi: McGraw Hill, 2013.

MLA Edition Citation

Ramaswamy, V. S., and S. Namakumari. Marketing Management: Indian Context, Global Perspective. 5th ed. McGraw Hill, 2013.