APA Edition Citation

Kumar, R. S. (2009). Consumer behavior and branding: Concepts, readings and cases the Indian context. Pearson.

Chicago Edition Citation

Kumar, Ramesh S. Consumer Behavior and Branding: Concepts, Readings and Cases the Indian Context. New Delhi: Pearson, 2009.

MLA Edition Citation

Kumar, Ramesh S. Consumer Behavior and Branding: Concepts, Readings and Cases the Indian Context. Pearson, 2009.

Warning: These citations may not always be 100% accurate.