Kompella, K. (2014). The definitive book of branding. Sage.
Chicago Edition CitationKompella, Kartikeya. The Definitive Book of Branding. Sage, 2014.
MLA Edition CitationKompella, Kartikeya. The Definitive Book of Branding. Sage, 2014.
Warning: These citations may not always be 100% accurate.