Batra, R. (2005). Advertising management (5th ed.). Pearson.
Chicago Edition CitationBatra, Rajeev. Advertising Management. 5th ed. Delhi: Pearson, 2005.
MLA Edition CitationBatra, Rajeev. Advertising Management. 5th ed. Pearson, 2005.
Warning: These citations may not always be 100% accurate.