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|a 659.10
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| 100 |
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|a Varma, Anil
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| 245 |
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|a Role of marketing communication in brand management /
|c Edited by Anil Varma
|
| 260 |
|
|
|b ICFAI,
|c 2009.
|a Hyderabad :
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| 300 |
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|a viii, 233 p.
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| 942 |
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|c BK
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