Varma, A. (2009). Role of marketing communication in brand management. ICFAI.
Chicago Edition CitationVarma, Anil. Role of Marketing Communication in Brand Management. Hyderabad: ICFAI, 2009.
MLA Edition CitationVarma, Anil. Role of Marketing Communication in Brand Management. ICFAI, 2009.
Warning: These citations may not always be 100% accurate.