Ray, S. (2007). Brand management: Financial perspectives. ICFAI University Press.
Chicago Edition CitationRay, Santanu. Brand Management: Financial Perspectives. Hyderabad: ICFAI University Press, 2007.
MLA Edition CitationRay, Santanu. Brand Management: Financial Perspectives. ICFAI University Press, 2007.
Warning: These citations may not always be 100% accurate.