APA Edition Citation

Smythe, J., Dorward, C., & Reback, J. (1992). Corporate reputation: Managing the new strategic asset. Century Business.

Chicago Edition Citation

Smythe, John, Colette Dorward, and Jerome Reback. Corporate Reputation: Managing the New Strategic Asset. London: Century Business, 1992.

MLA Edition Citation

Smythe, John, et al. Corporate Reputation: Managing the New Strategic Asset. Century Business, 1992.