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|a Kazmi, S. H. H.
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|a Advertising & sales promotion /
|c S. H. H. Kazmi and Satish K. Batra
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| 250 |
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|a 2nd ed.
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| 260 |
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|b Excel,
|c 2004.
|a New Delhi :
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|a xiii, 660 p.
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