Churchill, G. A. (1991). Marketing research: Methodological foundations. The Dryden Press.
Chicago Edition CitationChurchill, Gilbert A. Marketing Research: Methodological Foundations. Orlando: The Dryden Press, 1991.
MLA Edition CitationChurchill, Gilbert A. Marketing Research: Methodological Foundations. The Dryden Press, 1991.
Warning: These citations may not always be 100% accurate.