Cooper, D. R., & Schindler, P. S. (2006). Marketing research: Concepts and cases. McGraw hill education.
Chicago Edition CitationCooper, Donald R., and Pamela S. Schindler. Marketing Research: Concepts and Cases. New Delhi: McGraw hill education, 2006.
MLA Edition CitationCooper, Donald R., and Pamela S. Schindler. Marketing Research: Concepts and Cases. McGraw hill education, 2006.
Warning: These citations may not always be 100% accurate.