APA Edition Citation

Birn, R. J. (2004). The effective use of marketing research: How to drive and focus better business decisions (4th ed.). Kogan Page.

Chicago Edition Citation

Birn, Robin J. The Effective Use of Marketing Research: How to Drive and Focus Better Business Decisions. 4th ed. London: Kogan Page, 2004.

MLA Edition Citation

Birn, Robin J. The Effective Use of Marketing Research: How to Drive and Focus Better Business Decisions. 4th ed. Kogan Page, 2004.

Warning: These citations may not always be 100% accurate.