APA Edition Citation

Venugopal, V., & Raghu, V. N. (2001). Services marketing. Himalaya.

Chicago Edition Citation

Venugopal, Vasanti, and V. N. Raghu. Services Marketing. Mumbai: Himalaya, 2001.

MLA Edition Citation

Venugopal, Vasanti, and V. N. Raghu. Services Marketing. Himalaya, 2001.

Warning: These citations may not always be 100% accurate.