Cita APA

Marconi, J. (1996). Image marketing: Using public perceptions to attain business objectives. American Marketing Association.

Chicago Edition Citation

Marconi, Joe. Image Marketing: Using Public Perceptions to Attain Business Objectives. Illinois: American Marketing Association, 1996.

Cita MLA

Marconi, Joe. Image Marketing: Using Public Perceptions to Attain Business Objectives. American Marketing Association, 1996.