APA aipamena

Ries, A., & Jack Trout. (1990). Bottom-up marketing. A Plume Book.

Chicago Style aipamena

Ries, Al, and Jack Trout. Bottom-up Marketing. New York: A Plume Book, 1990.

MLA aipamena

Ries, Al, and Jack Trout. Bottom-up Marketing. A Plume Book, 1990.