APA Edition Citation

Venugopal, P. (2001). Marketing channel management: A customer centric approach. Response.

Chicago Edition Citation

Venugopal, Pingali. Marketing Channel Management: A Customer Centric Approach. New Delhi: Response, 2001.

MLA Edition Citation

Venugopal, Pingali. Marketing Channel Management: A Customer Centric Approach. Response, 2001.

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