Cita APA

Shaw, S. J. (1971). Marketing management strategy: Cases and problems. Appleton Century Crofts.

Chicago Edition Citation

Shaw, Steven J. Marketing Management Strategy: Cases and Problems. London: Appleton Century Crofts, 1971.

Cita MLA

Shaw, Steven J. Marketing Management Strategy: Cases and Problems. Appleton Century Crofts, 1971.