Shaw, S. J. (1971). Marketing management strategy: Cases and problems. Appleton Century Crofts.
Chicago ZitierstilShaw, Steven J. Marketing Management Strategy: Cases and Problems. London: Appleton Century Crofts, 1971.
MLA ZitierstilShaw, Steven J. Marketing Management Strategy: Cases and Problems. Appleton Century Crofts, 1971.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.