Shaw, S. J. (1971). Marketing management strategy: Cases and problems. Appleton Century Crofts.
Chicago Edition CitationShaw, Steven J. Marketing Management Strategy: Cases and Problems. London: Appleton Century Crofts, 1971.
MLA Edition CitationShaw, Steven J. Marketing Management Strategy: Cases and Problems. Appleton Century Crofts, 1971.
Warning: These citations may not always be 100% accurate.