Miller, E. C. (1977). Objectives and standards of performance in marketing management. Taraporevala.
Chicago Edition CitationMiller, Ernest Charles. Objectives and Standards of Performance in Marketing Management. Bombay: Taraporevala, 1977.
MLA Edition CitationMiller, Ernest Charles. Objectives and Standards of Performance in Marketing Management. Taraporevala, 1977.
Warning: These citations may not always be 100% accurate.