APA Edition Citation

Walker, O. C., Boyd, H. W., Mullins, J., & Jarreche, J. (2003). Marketing strategy: A decision focused approach (4th ed.). Tata McGraw Hill.

Chicago Edition Citation

Walker, Orville C., Harper W. Boyd, John Mullins, and Jean-Claude Jarreche. Marketing Strategy: A Decision Focused Approach. 4th ed. New Delhi: Tata McGraw Hill, 2003.

MLA Edition Citation

Walker, Orville C., et al. Marketing Strategy: A Decision Focused Approach. 4th ed. Tata McGraw Hill, 2003.