APA Edition Citation

Michaelson, G. A., & Michaelson, S. W. (2004). Sun Tzu strategies for marketing: 12 essential principles for winning the war for customers. Tata McGraw Hill.

Chicago Edition Citation

Michaelson, Gerald A., and Steven W. Michaelson. Sun Tzu Strategies for Marketing: 12 Essential Principles for Winning the War for Customers. New Delhi: Tata McGraw Hill, 2004.

MLA Edition Citation

Michaelson, Gerald A., and Steven W. Michaelson. Sun Tzu Strategies for Marketing: 12 Essential Principles for Winning the War for Customers. Tata McGraw Hill, 2004.