Cita APA

Kerin, R. A. (1980). Perspectives on marketing management. Allyn and Bacon, Inc..

Chicago Edition Citation

Kerin, Roger A. Perspectives on Marketing Management. London: Allyn and Bacon, Inc., 1980.

Cita MLA

Kerin, Roger A. Perspectives on Marketing Management. Allyn and Bacon, Inc., 1980.