Johansson, J. K. (1997). Global marketing: Foreign entry, local marketing and global management. Irwin.
Chicago Edition CitationJohansson, Johny K. Global Marketing: Foreign Entry, Local Marketing and Global Management. Chicago: Irwin, 1997.
MLA Edition CitationJohansson, Johny K. Global Marketing: Foreign Entry, Local Marketing and Global Management. Irwin, 1997.
Warning: These citations may not always be 100% accurate.