Callingham, M. (2004). Market intelligence: How and why organization use market research. Kogan Page.
Chicago Edition CitationCallingham, Martin. Market Intelligence: How and Why Organization Use Market Research. London: Kogan Page, 2004.
MLA Edition CitationCallingham, Martin. Market Intelligence: How and Why Organization Use Market Research. Kogan Page, 2004.
Warning: These citations may not always be 100% accurate.