APA Edition Citation

Luck, D. J., & Ferrell, O. C. (1979). Marketing strategy and plans: Systematic marketing management. PHI.

Chicago Edition Citation

Luck, David J., and O. C. Ferrell. Marketing Strategy and Plans: Systematic Marketing Management. New Jersey: PHI, 1979.

MLA Edition Citation

Luck, David J., and O. C. Ferrell. Marketing Strategy and Plans: Systematic Marketing Management. PHI, 1979.

Warning: These citations may not always be 100% accurate.