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|a Soman, Dilip
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|a Managing customer value :
|b one stage at a time /
|c Dilip Soman and Sara N-Marandi
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| 250 |
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|a 1st ed.
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| 260 |
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|b World Scientific,
|c 2010.
|a New Jersey :
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|a xii, 401 p.
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|a N-Marandi, Sara
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