APA Edition Citation

Rodger, L. W. (1973). Marketing concepts and strategies in the next decades. Cassell/ABP.

Chicago Edition Citation

Rodger, Leslie W. Marketing Concepts and Strategies in the Next Decades. London: Cassell/ABP, 1973.

MLA Edition Citation

Rodger, Leslie W. Marketing Concepts and Strategies in the Next Decades. Cassell/ABP, 1973.

Warning: These citations may not always be 100% accurate.