APA Edition Citation

Loudon, D. L., & Bitta, A. J. D. (1993). Consumer behavior: Concepts and applications (4th ed.). TMGH.

Chicago Edition Citation

Loudon, David L., and Albert J Della Bitta. Consumer Behavior: Concepts and Applications. 4th ed. New Delhi: TMGH, 1993.

MLA Edition Citation

Loudon, David L., and Albert J Della Bitta. Consumer Behavior: Concepts and Applications. 4th ed. TMGH, 1993.

Warning: These citations may not always be 100% accurate.