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Services marketing /
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Printed Book |
| Language: | English |
| Published: |
New York :
McGraw Hill,
1996.
|
| Edition: | 1st ed. |
| Physical Description: | xx, 700 p. |
|---|---|
| ISBN: | 9780071148818 |