Zeithaml, V. A., & Bitner, M. J. (1996). Services marketing. McGraw Hill.
シカゴスタイル引用形Zeithaml, Valarie A., , Mary Jo Bitner. Services Marketing. New York: McGraw Hill, 1996.
MLA引用形式Zeithaml, Valarie A., , Mary Jo Bitner. Services Marketing. McGraw Hill, 1996.
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