APA Edition Citation

Zeithaml, V. A., & Bitner, M. J. (1996). Services marketing. McGraw Hill.

Chicago Edition Citation

Zeithaml, Valarie A., and Mary Jo Bitner. Services Marketing. New York: McGraw Hill, 1996.

MLA Edition Citation

Zeithaml, Valarie A., and Mary Jo Bitner. Services Marketing. McGraw Hill, 1996.