APA Edition Citation

Peter, P. J., & Olson, J. C. (1994). Understanding consumer behavior. Irvin.

Chicago Edition Citation

Peter, Paul J., and Jerry C. Olson. Understanding Consumer Behavior. Illinois: Irvin, 1994.

MLA Edition Citation

Peter, Paul J., and Jerry C. Olson. Understanding Consumer Behavior. Irvin, 1994.

Warning: These citations may not always be 100% accurate.