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|a Raju, M. S.
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| 245 |
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|a Consumer behavior :
|c M. S. Raju and Dominique Xardel
|b concepts, applications and cases /
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| 250 |
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|a 1st ed.
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| 260 |
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|b Vikas,
|c 2004.
|a Noida :
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|a xvi, 351 p.
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|a Xardel, Dominique
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