APA Edition Citation

Rapp, S., & Collins, T. L. (1988). Maxi marketing: The new direction in advertising, promotion, and marketing strategy. A Plume Books.

Chicago Edition Citation

Rapp, Stan, and Thomas L. Collins. Maxi Marketing: The New Direction in Advertising, Promotion, and Marketing Strategy. New York: A Plume Books, 1988.

MLA Edition Citation

Rapp, Stan, and Thomas L. Collins. Maxi Marketing: The New Direction in Advertising, Promotion, and Marketing Strategy. A Plume Books, 1988.