Hoyer, W. D., & Deborah J. MacInnis. (2010). Consumer behavior: A marketer's tool. Cengage.
Chicago Edition CitationHoyer, Wayne D., and Deborah J. MacInnis. Consumer Behavior: A Marketer's Tool. New Delhi: Cengage, 2010.
MLA Edition CitationHoyer, Wayne D., and Deborah J. MacInnis. Consumer Behavior: A Marketer's Tool. Cengage, 2010.
Warning: These citations may not always be 100% accurate.