Service marketing : integrating customer focus across the firm /

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Bibliographic Details
Main Author: Zeithaml, Valarie A.
Other Authors: Bitner, Mary Jo, Gremler, Dwayne, Pandit, Ajay
Format: Printed Book
Language:English
Published: New Delhi : Tata McGraw Hill, 2011.
Edition:5th ed.
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Service marketing : integrating customer focus across the firm /
by Zeithaml, Valarie A.
Published 2018
Printed Book
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