Service marketing : integrating customer focus across the firm /

other_versions_link
Bibliographic Details
Main Author: Zeithaml, Valarie A.
Other Authors: Bitner, Mary Jo, Gremler, Dwayne, Pandit, Ajay
Format: Printed Book
Language:English
Published: New Delhi : Tata McGraw Hill, 2011.
Edition:5th ed.
Description
Physical Description:xxvii, 763 p.
ISBN:9780070700994

Similar Items