APA Edition Citation

Zeithaml, V. A., Bitner, M. J., Gremler, D., & Pandit, A. (2011). Service marketing: Integrating customer focus across the firm (5th ed.). Tata McGraw Hill.

Chicago Edition Citation

Zeithaml, Valarie A., Mary Jo Bitner, Dwayne Gremler, and Ajay Pandit. Service Marketing: Integrating Customer Focus Across the Firm. 5th ed. New Delhi: Tata McGraw Hill, 2011.

MLA Edition Citation

Zeithaml, Valarie A., et al. Service Marketing: Integrating Customer Focus Across the Firm. 5th ed. Tata McGraw Hill, 2011.