Jefkins, F., & Yadin, D. (2000). Advertising (4th ed.). Pearson.
Chicago Edition CitationJefkins, Frank, and Daniel Yadin. Advertising. 4th ed. Delhi: Pearson, 2000.
MLA Edition CitationJefkins, Frank, and Daniel Yadin. Advertising. 4th ed. Pearson, 2000.
Warning: These citations may not always be 100% accurate.